Popular World Cup Online Bookmakers

World Cup Bookmakers

If you are in the UK and want to enjoy World Cup Betting and are looking for a starting point of what site to go to in order to place wagers, then you will have plenty of choices. There are some great sites to explore and many will offer incentives in the form of welcome bonuses for new customers. These incentives usually involve some kind of cash back, or matching the equivalent of your first bet (over a certain amount) or a bonus free bet on your deposit. This can influence your decision as to which site you open an account with, but it is worth spending some time exploring different sites and seeing how you enjoy the layouts and type of betting coverage the site will offer. Football is one of the most prominent markets of course at an online betting site, so you want to find the best coverage that you can get, the best value and availability of things like specialist bets if that is your requirements.

Also look out for extra features on the websites for your World Cup Betting, such as live in-match betting and some of the best examples of this can be found at Bet365 and Paddy Power. This can be a great way and is something which can add a lot of enjoyment to watching a football match. Some bookmakers also offer a cash-out option, where you can consolidate bets or take some winnings before the match actually gets settled.

Please note that all ratings are based on our personal experience.

T&Cs apply

Source: Online-Betting.me.uk Bookmakers List

Where to start looking for the best UK online bookmaker? Well, the best plan to kick off with is to go with the established bookmakers as they have a lot of experience and branding which can be trusted. William Hill is one of the stand out sites, and one of the first names that comes to mind when thinking of the best UK Bookmakers. That is due to them being the UK’s largest bookmaker and they offer a comprehensive site, giving a good range of match options as well as individual markets such as World Cup Golden Boot and Group Winner options.


PaddyPower offers some unique bets, as well as a good sign up incentive. They are famed for their Money Back Special promotions, which adds a tremendous amount of insurance value to your World Cup betting. Ladbrokes is another good option for finding a UK Bookmaker, and like William Hill, it is a name familiar to many. BetFred, an innovative bookmakers, offers a good sporting environment, and lauds themselves as the ‘Bonus King’. A glance at their money promotions and unique markets will confirm why. Sportingbet’s website is easily navigable, through a very clear and concise layout. The option to switch between decimal and fractional odds is right there on your betting page, and a live betting slip allows you to keep track while you browse the markets.

If you are unsure of which of the bookmakers is best for you, then why not take advantage of all the introductory offers you can get? You are not limited to just signing up with one bookmaker! Having an account at multiple sites could be a great way to get some cash laid down on the 2014 World Cup. Doing this, you may also be able to get slightly better odds on the same match by scouting the different bookies with which you hold accounts. Odds of 5/1 as opposed to 4/1 may not sound much, but that could be an extra £100 return on a £100 stake.

You will not be short of options when it comes to World Cup betting action, and now is as good a time as any to make your selection. Visit all the sites you can and see which personally grab you. You will have your own ideas of what you want to see, whether it is the extra little features like games and poker to entertain yourself with while waiting for matches to kick off, or whether it is the sites which will offer the best odds and the best bonuses.

The online world of betting is a competitive UK market, and that can only mean good things for the punter when looking for a good deal. The 2018 World Cup creating a great summer of football betting, bookmakers will be even hungrier for your custom.

Our ranking list of the popular world cup bookmakers is:

  1. Bet365
  2. William Hill
  3. Sportingbet
  4. Betvictor
  5. Paddy Power
  6. 888Sport
  7. Boylesports
  8. Betway
  9. Ladbrokes
  10. Unibet
  11. Coral





Bookmakers reviews:
William Hill
Paddy Power
Sporting Bet


Boyle Sports

Other World Cup Bookmakers ranking


Mentioned offers may be restricted to new customers, T&C's apply. Older offers may be not valid anymore. See details directly at the bookmaker's website. All tips on our site are based on the personal opinion of the author. No success is guaranteed. Please gamble responsibly. 18+

* All mentioned odds were valid at the time of writing. Betting odds are subject to fluctuations. Please check the current odds with the respective bookmaker!

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Our World Cup Betting's Top 5 Online Bookmakers
William Hill William Hill www.williamhill.com
Paddy Power Logo Paddy Power www.paddypower.com
Sportingbet Logo Sportingbet www.sportingbet.com